I never really understood what 'timeless' design meant until I saw the products which Dieter Rams designed. Products designed 50 years ago look elegant and better than 90% of the products today.
![](https://static.wixstatic.com/media/6ac842_168a18a14a9240f58d928404f0e0965e~mv2.png/v1/fill/w_662,h_463,al_c,q_85,enc_avif,quality_auto/6ac842_168a18a14a9240f58d928404f0e0965e~mv2.png)
Jonathan Ives the legendary product designer of apple took Inspiration from Dieter Rams.
![](https://static.wixstatic.com/media/6ac842_fbf1f7aab01b4c61bf6f42e7c3e7f550~mv2.png/v1/fill/w_680,h_429,al_c,q_85,enc_avif,quality_auto/6ac842_fbf1f7aab01b4c61bf6f42e7c3e7f550~mv2.png)
My high regard for apple and the eventual encounter with the designs by Dieter Rams taught me a lesson I'll always remember.
๐๐ค ๐ฝ๐๐ฎ๐ค๐ฃ๐ ๐๐ฃ๐จ๐ฅ๐๐ง๐๐ฉ๐๐ค๐ฃ.
Find out what inspired my inspiration, backtrack the creativity. Expand my frame of reference.
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